Stuff the Bus donation

Representatives from Magic 104.9 deliver a box of school supplies to LCPS officials at Booker T. Washington Elementary School Wednesday, Aug. 2. The school supplies were collected as part of Magic 104.9 (KMVR-FM)’s seventh annual “Stuff the Bus” school supply drive.

To help ease the financial burden of back-to-school shopping for families throughout LCPS, Magic 104.9 (KMVR-FM) is hosting its seventh annual “Stuff the Bus” school supply drive. The drive will collect school supplies now through Monday, August 14, at locations throughout Las Cruces, said Brigitte Zigelhofer, LCPS community outreach liaison.

“We started this drive to make sure every kid in Doña Ana County has the supplies they need for a successful school year.” said Magic 104.9 Program Director Ricky Tarin.

Over the past eight years, the drive has collected nearly $65,000 in school supplies using school-bus-themed boxes, placed throughout the community, to collect school supplies such as: backpacks, notebooks, pens, pencils, paper, combination locks, calculators and USB drives. Once collected, the school supplies are distributed to kindergarten through high school-students through the LCPS Project Link Homeless Education program.

“For the parents, it isn’t just about the cost of the school supplies. It’s about being able to provide the supplies their children need to be successful all year,” said Zigelhofer. “The drive helps take away some of the stress of the back to school season and allows students to focus on their education.”

Currently there are four donation sites: Walmart Supercenter, 3331 Rinconada Blvd.; NutriShop of Las Cruces, 3835 E Lohman Ave #4; Bravo Mic Communications, 101 Perkins Drive; and the Las Cruces Public Schools Administration Building, 505 Main Street, Suite 249.

“We’re honored that Magic 104.9 and Bravo Mic Communications have both continued to invest their time and talents to support children throughout the District,” Zigelhofer said. “Their partnership has impacted the lives of countless students over the years.”

For more information, contact KMVR-FM at (575) 527-1111 or visit